Connecting Reflecting and Acting: A New Perspective on the Development of Organizational (core) capabilities

The concept of organizational capability has been developed basically in the field of strategic management. Organizational capabilities are identified as one major source for the generation and development of sustainable competitive advantage). Recently the issue of changeability and flexibility of organizational capabilities is coming to the fore. Referring to the observation that markets and successful market positioning increasingly become subject to erosion-processes, the ability to develop (new) organizational capabilities is seen as being critical for sustainable competitive advantages, and this even more in turbulent or high velocity markets. The paper aims to examine these problems by asking if and to what extend a dynamic perspective could be introduced into the concept of organizational capability and how this paradox of combining stability and change can be unfold.